Apeman Rebranding
Client
Apeman — Action Camera Brand
Category
Brand Identity, Logo Design, App & Web Design, Digital Marketing
Role
Brand Designer, Art Direction
Introduction
The purpose of this project was to redesign and bring a whole new identity to a action camera brand, Apeman, to improve their brand awareness and increase recognition and with other competitors in the active camera market.
Objectives
1) To create a modern and visually appealing branding identity and visual language that reflects Apeman brand spirit and identity. 2) To improve brand awareness and make the brand appear easier and adopted by the target audience base on their demographics. 3) To increase branding cohesiveness for Apeman's website, product labeling, and marketing material through optimized the brand visual language with characteristic and consistency.