RAVPower
PD Campaign

Introduction
The purpose of this project was to create a launch campaign to introduce and celebrate the new Power Delivery arrived to RAVPower new chargers. Launch campaign including a website for launch and a series of online marketing material for using in retail stores and events.

Objectives

1) To create a website with an eye-catching layout, clear and easy-to-understand infographic for product’s advantages and highlights, and easy access flow that allows viewers to access back and forth to info they want to find out right away. 2) To design a new visual language and elements that adopt the product’s attributes and the campaign keywords to give the brand a refresh from the old look and feel of the current brand identity. 3) To establish a visual language and elements that can apply to the whole Ravpower Power Delivery Campaign. 4) To create a series of posters and billboard prints design for using in retails stores and promotional events.